In 2014, both major car brands and big IT companies (Apple, Google) will start fighting for their place in the car, with brand new operating systems. They will look for ways to compete, also with entertainment. The main channel of entertainment in the car will be auditive. So far, consumers can choose from: radio, music, podcasts, or audiobooks. We propose a fifth category.


Traque is work in progress. Developed in close cooperation with Oscar Asmoarp. See this beautifully designed website for more info on our novel proposition.