The Green Gallery (BBH)


Helping a magazine launch like nothing before

The Flower Council of Holland asked The Gardeners to help them launch a new magazine, set to inspire and awe. The concept of Jarr Geerligs and Kim Triescheijn: A green gallery, under Amsterdam’s Rijksmuseum, to launch The Green Gallery.

One fairy tale dinner, treating esteemed guests from four different countries to a menu made of flowers, plants and more. Food stylist: Katja Gruijters. Decoration: The Wunderkammer.

Each course was accompanied by explanatory poems, emphasizing the look & feel of the event. I was asked to help out with the tone of voice, write all copy, voiceovers and supervise the studio recording.

You can check out their beautiful online magazine here.

My role: concept & copy