Smint – Send-a-Smint

Smint was not doing anything online. They asked: help us find our voice as a confidence booster digitally, and help us sample our product in a brand new way. My art director Luuk van de Ven and me came up with Send-A-Smint. Consumers use a Facebook app to select one of over 56 million reasons with our reason generator and we send the personalized, free box of Smint to their Facebook friend. Goodbye street samplers, hello awesome box of confidence!

 

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The results: 12.000 likes within two weeks. And a lot of people with more confidence.

(Artwork by Luuk van der Ven and Michael Bien)