Duyvis – repositioning a wellknown brand

For coated nuts brand Duyvis (Pepsico) I’ve worked on repositioning the brand within their FMCG sector. This entailed writing TVC scripts, supervising storyboarding for a dozen commercials, previzualisation as well as concepting both online and offline activations.

I also came up with the new slogan for Duyvis: “Fuif ‘es met Duyvis”. See this TV commercial:

The first activation under Duyvis’ new positioning:

How do you get consumers to realize they should have nuts in their home at all times, just in case a sudden party erupts? By a very simple yet effective (digital) activation: show Duyvis you have the nuts at home, win an amazing limited edition “Fuif!” flag.


Sometimes, life’s so simple.

In fact, we sold out in less than two weeks.

Paving the road for more online activations.


Here’s my favorite previz for one of the dozen TV scripts I wrote: