Your’e very Waparoo, too!

Is it a bird? A plane?

After existing for little over a year,  Dutch online sportshop Mijn Sportwinkels was ready to expand to other European markets.


They asked me, art director Oscar Asmoarp and strategist Anouk Swart to help them with their rebranding and repositioning.

I developed their name, and together with Oscar and Anouk came up with a new logo. We also helped them determine their brand values, their positioning and their new tone of voice. It turned out to be one of those rare communication jobs that’s almost business development.

My role: creative lead, strategy.

Waparoo logo