Christmas tree out, potted plant in
BBH loves it when you have a good Christmas. Almost as much as they like it when we, come january, swop that old Christmas tree for a brand new plotted plant. Why? Well, they promote the selling of all pots and plants worldwide for the horticultural industry in the Netherlands.
They asked us: how can we get as much free publicity as possible on a small budget, and get people to realize they should swop their old Christmas trees for potted plants?
Our solution was to build a Wallace & Gromit style like swop truck: The “Wisseltruck”. The truck travelled to four central squares throughout the Netherlands. People could come by, swop their trees and receive free plants from our truck. The truck was a noisy, entertaining machine, manned by actors.
(Truck produced by Schaalwerk. Artwork by Luuk van der Ven and Michael Bien)